Spark Interest in Your HVAC Business with These 7 Provoking Marketing Messages

Recently SpaceX did something truly remarkable.  They launched the world’s most powerful rocket – 31 engines in total!  It was some three times more powerful than all three stages of a Saturn V, the rocket that lifted astronauts on their journeys to the moon in the 60s and 70s. 

Even though this launch didn’t quite go as planned, it was an important next step in their aim to get humans back to the moon, and then on to Mars.  

How is a rocket company tied to Direct Marketing postcards, you ask?  Because just like SpaceX, as a business owner or manager, you have a plan for success.  And, each plan for success has a starting point, the progress should be measurable, and you need to adjust when something doesn’t go quite like you predicted it would.  But you must start somewhere. 

These 7 Campaign Lift-Off Ideas are a fantastic way to jumpstart interest, create curiosity, or demonstrate your excitement for how your product or service can make the prospect’s lives easier.  

  • Ask a thought-provoking questionDo you remember the last time you had your HVAC system serviced to ensure your system doesn’t go down at the worst time?
  • Dive right into the reader’s [perceived] pain pointThe last thing you want to do at the beginning of the season is worry about the expense and endless process required to treat your HVAC system in an emergency! 
  • Start with a colossal stat or an amazing fact (about your product or industry) Installing this new energy-efficient system will save you, on average, blank percentage off of your electric bill per year.
  • Tell the reader something they probably already know (another pain point entry and ‘head nodding’ opportunity)HVAC maintenance can catch a freon leak before you’ve lost most of your freon, taking an inexpensive maintenance visit to a very expensive emergency freon replacement visit and repair.
  • Tell the reader something they DON’T know Did you know the first rudimentary form of air conditioning can be traced back to ancient Egypt, where water-soaked reeds were hung in windows to cool the air as the water evaporated. Modern HVAC systems have come a long way from these early innovations, incorporating advanced technologies for heating, ventilation, and air conditioning to create comfortable indoor environments.
  • Make an announcement about something brand-new Introducing our new referral program. Receive blank percentage off of your next maintenance visit, by referring someone to our business.
  • Lead with a short quiz (not always my favorite because I want to make the reader seem SMARTER for reading my postcard, not the other way around.  Just make sure the answer is self-evident, and you walk them right into it!)What is the best way to ensure your home stays cool in the summer and warm in the winter?  Is it A) Carry a four-leaf clover and pray for good luck B) Don’t turn the air or heat on EVER; or C) Call us to schedule a quick, no-obligation review to see how easily and affordably how we can keep your HVAC efficiently running?  [I think you know the answer to that one… 😉]

By engineering thoughtful and effective ways for your prospects to begin considering you as their company of choice, or by exposing them to a previously unknown solution to a problem they might not have otherwise admitted they have, you’re launched that rocket into the space of potential buyers.  

I know that’s a little corny, but the concepts powering what you’re hoping to achieve and the things SpaceX is doing to further the reach of humankind are so closely aligned.  It’s not rocket science on this end, no.  But identifying the goal, developing the messaging required, and launching your efforts despite crazy obstacles put both ideas on parallel trajectories. 

Please contact our customer service team at 833-875-8800 if there is anything we can do to help you succeed.

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Lisa Gray
Lisa Gray
Lisa has years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
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