Lisa Gray

Lisa has years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

How to Retain Existing Customers and Encourage Repeat Business

Retaining existing customers and encouraging repeat business is crucial for the sustainability and growth of any business. Here are some effective strategies to achieve...

How Targeting Homes Around Completed Jobs Drives Sales

Strategic marketing is crucial if you intend to maintain a strong presence in your local community as well as attract new customers. An effective...

3 Reasons to Scrutinize the Impact of Your Digital Marketing Campaigns

Marketing analytics is often seen as a key tool in measuring the success of online campaigns. Yet, marketers are increasingly questioning the accuracy of...

Fuel Your Business Growth Strategy: Tap Into the New Mover Market

Small businesses constantly seek innovative ways to reach and engage with potential customers. One effective strategy that often yields impressive results is targeting new...

Master Your Online Presence: Strategies for Responding to Customer Feedback

Managing your online reputation is more important than ever before. Customer feedback and reviews can significantly impact your business's success. Studies show that 95% of customers...

Ensure Business Growth: Choose the Correct Budget For Your Direct Mail Marketing

To ensure sustainable business growth, it's crucial to allocate the right budget for your marketing. The correct budget not only maximizes your marketing impact...

Stay Visible: Why Consistent Marketing Matters Even When You’re Busy

In the hustle and bustle of running a business, it's easy to let marketing efforts slide when things get busy. However, maintaining consistent marketing...

Discover 6 Expert Tips To Transform Your Prospects Into Clients

The following are 6 Ways to Turn Prospects into Clients and continue to sell to existing clients for a long time. 1. Understand your prospect  I’m often amazed...

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