Ted Lasso, a character on a popular TV series has a sign placed prominently above his office in his soccer team’s locker room meant to inspire the players and to serve as a motivation toward success and all that comes with it; the word is “believe”.
The power of a single word can do so much, whether you’re a member of an English football club, or a proprietor who relies on customers – and their positive experience – with you and your business.
Ted has his magic word. But did you know that you have them, too? Do you know what they are in the eyes of your target market? If not, I’ll get you started with 5 attention-getting words and phrases that are meant to draw your target in and convince them that your product or service is the one for them.
1. Free – I’m sorry, but who doesn’t love ‘free’ everything? From grocery store samples to every fourth tire or every eighth window you buy, adding ‘free’ to an offer is brain candy to buyers. If you can afford the giveaway, and if it is appropriate for what you ultimately want to sell, go for it.
2. No Obligation – “I expect nothing from you in return.” That’s what you’re saying to a prospect when you use the no-obligation tag. Some believe it, and others might still be skeptical. But for those who are engaged, you must have a strategy for the next steps that does NOT involve their commitment. Even if you’re giving them something free just for listening to your pitch or attending your presentation. The strength of your product or service should be enough for them to want to move forward.
3. Details Inside / See Inside – “What’s Behind Curtain No. 3?” Stoke a little curiosity in your product or service. Multiple-paged postcards aren’t a thing, so this idea works best on landing pages when you can easily direct your prospects to exactly what you want them to read/see. And if your budget or technological skill level makes landing pages out of the question, you can still tempt the prospect on the postcard with the right language, visual, and promise to cure them of the pain they didn’t know they had…but are now curious to learn more about!
A Postcard from the Thanksgiving Series is shown above. To see more, Click Here.
4. Limited Time – This can either be used to target markets who have proved to be slower to respond in the past (without the time constraints) or if you’re funding something like a discount on a product or service – and you can’t afford to lose money on whatever it is for, say, an entire year. Put blocks around a sale or a promotion, make it concrete, and stand your ground. But monitor the results! Do you need to extend (or shorten) the deadline the next time you try the promo? If one more week of the special gets you four more clients, does that work with your expected ROI for the campaign?
5. Announcing / At Last / Just Released – The implication is your prospect or client is on the front end of something no one else knew before you just told them! Exclusivity and the chance to be on the leading edge of an opportunity or trend or even knowledge plays well and can boost your responses.
Making sure your copy incorporates the best ways to influence and stimulate your target audience is just as pivotal and can be just as impactful as one of the most creative fictional characters to grace the small screen. Direct Mail postcards offer a similar window and opportunity to arouse curiosity in what you can do for your prospective clients and leads.
Please reach out to our customer service team at 833-875-8800 if there is anything we can do to help you succeed with your direct mail marketing.
