Strategic marketing is crucial if you intend to maintain a strong presence in your local community as well as attract new customers.
An effective tactic that can drive sales and increase marketing ROI is to send direct mail marketing to homes around a customer job that you’ve just completed.
Build on momentum
Not only does this approach increase visibility in your local market, but it also capitalizes on the momentum and satisfaction of recent customers, driving engagement and potential referrals.
Targeting homes around completed jobs allows you to tap into a captive audience that is already familiar with your services.
People they trust
By sending a postcard to nearby residences, you capitalize on the trust and goodwill established through a previous successful transaction.
This familiarity increases the likelihood of conversion, as potential customers are more likely to engage with a business they recognize and trust.
Brand recognition
Moreover, sending marketing materials to homes around completed jobs helps you stay top of mind and reinforces your brand presence in the local community.
By consistently reaching out to nearby residents with targeted messaging and offers, you can position yourself as the go-to choice for similar services or referrals in the future.
This ongoing visibility builds brand recognition and strengthens customer loyalty over time.
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Relevant audience
Targeting homes around completed work provides you with a cost-effective and efficient way to reach a highly relevant audience.
Rather than casting a wide net with generic marketing campaigns, you focus your efforts on neighborhoods where you have already established a presence and demonstrated your expertise.
This targeted approach minimizes wasted resources and maximizes the impact of marketing initiatives, yielding a higher return on investment (ROI).
By leveraging the trust and satisfaction of recent customers, reinforcing brand presence in the local community, and capitalizing on cost-effective targeting, you can drive engagement, referrals, and ultimately, business growth.
If you’re interested in launching a marketing campaign around a recently completed job, reach out to our customer service team at 833-875-8800 and they can help get you started.
