Lisa Gray

Lisa has years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Ensure Business Growth: Choose the Correct Budget For Your Direct Mail Marketing

To ensure sustainable business growth, it's crucial to allocate the right budget for your marketing. The correct budget not only maximizes your marketing impact...

Stay Visible: Why Consistent Marketing Matters Even When You’re Busy

In the hustle and bustle of running a business, it's easy to let marketing efforts slide when things get busy. However, maintaining consistent marketing...

Discover 6 Expert Tips To Transform Your Prospects Into Clients

The following are 6 Ways to Turn Prospects into Clients and continue to sell to existing clients for a long time. 1. Understand your prospect  I’m often amazed...

Actionable Strategies for Building Customer Loyalty and Increasing Referrals

As you strive to set your business apart, focusing on strategies to increase customer loyalty cannot be overstated. You've likely heard, that acquiring a...

6 Profit-Boosting Tips To Help Grow Your HVAC Business in 2024

To enhance the profitability of your HVAC business, consider implementing the following strategic measures that not only optimize your operations but also strengthen customer...

Supercharge Your Direct Mail Marketing with an Email Follow-up

One of the best attributes of a direct mail postcard campaign is that it can open doors for your business.  By sending a well-crafted, well-designed...

Eliminate These Copywriting Blunders in Your Marketing For Increased Success

I will assume that everyone reading this has, at one time or another, heard someone quote the colloquialized ‘definition’ of insanity.  You know, doing...

Set the Stage for Success in the New Year with a 2024 Marketing Roadmap

As the new year approaches, small business owners are presented with a valuable opportunity to set the stage for success in 2024 by developing...

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Retention is Revenue: How to Keep Customers Engaged in Q1

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Make a BIG Impact with New Year’s Postcards Sent to Your Local Market

Building trust and recognition within your community is essential...

Devise Your 2025 Marketing Budget: Prepare Now, Thrive Later

As 2025 approaches, it’s the perfect time to map...

Seasonal Marketing: Why Fall is the Ideal Time for a Postcard Campaign

As the weather cools and the holiday season approaches,...

Stay Ahead This Fall with These Small Business Marketing Trends

As the fall season approaches, small businesses have a...
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