Lisa Gray

Lisa has years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Pre-Launch Check List: Four Questions that Show Your Market Campaign Readiness

To ensure an impactful marketing campaign that resonates with your target audience, the best place to start is by asking the following questions. Four...

Winning with Words: Postcard Strategies to Convert Your Audience

Ted Lasso, a character on a popular TV series has a sign placed prominently above his office in his soccer team's locker room meant...

From Skeptic to Customer: The Influence of a Believable Message in Your Marketing

A while back, I watched a viral commercial about the French women’s World Cup team, and it's a perfect segue into this week’s article. ...

Spark Interest in Your HVAC Business with These 7 Provoking Marketing Messages

Recently SpaceX did something truly remarkable.  They launched the world’s most powerful rocket – 31 engines in total!  It was some three times more...

Leverage Direct Mail to Boost Off-Season HVAC Service Demands

The HVAC industry experiences fluctuations in demand throughout the year, with the peak seasons being the sweltering summer and freezing winter months. During these...

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Retention is Revenue: How to Keep Customers Engaged in Q1

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Make a BIG Impact with New Year’s Postcards Sent to Your Local Market

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Devise Your 2025 Marketing Budget: Prepare Now, Thrive Later

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Seasonal Marketing: Why Fall is the Ideal Time for a Postcard Campaign

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Stay Ahead This Fall with These Small Business Marketing Trends

As the fall season approaches, small businesses have a...
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