Marketing

Retention is Revenue: How to Keep Customers Engaged in Q1

The start of a new year is a critical time for businesses to focus on customer retention. Retaining existing customers is not only more...

Make a BIG Impact with New Year’s Postcards Sent to Your Local Market

Building trust and recognition within your community is essential for long-term success as a business professional. One simple yet powerful way to establish and reinforce...

Devise Your 2025 Marketing Budget: Prepare Now, Thrive Later

As 2025 approaches, it’s the perfect time to map out your marketing strategy and ensure your budget aligns with your business goals. Preparing ahead...

How to Increase Your Marketing Results By Using Direct Mail Testing

This past weekend, I witnessed a remarkable redemption story play out.  As you may remember, I enjoy motor racing in all forms.  Part of...

Set the Stage for Success in the New Year with a 2024 Marketing Roadmap

As the new year approaches, small business owners are presented with a valuable opportunity to set the stage for success in 2024 by developing...

Craft Powerful Prospect Lists with These Four Impactful Ideas

The first step after deciding to launch a marketing campaign is to determine your audience.  Whom are you targeting? List construction is critical in several...

Pre-Launch Check List: Four Questions that Show Your Market Campaign Readiness

To ensure an impactful marketing campaign that resonates with your target audience, the best place to start is by asking the following questions. Four...

Get Noticed and Stay Noticed: Proven Methods for Market Engagement

In today's dynamic business landscape, the challenge isn't just getting noticed; it's about staying noticed amidst the constant noise. Understand the strategies that go...

Winning with Words: Postcard Strategies to Convert Your Audience

Ted Lasso, a character on a popular TV series has a sign placed prominently above his office in his soccer team's locker room meant...

From Skeptic to Customer: The Influence of a Believable Message in Your Marketing

A while back, I watched a viral commercial about the French women’s World Cup team, and it's a perfect segue into this week’s article. ...

How the Right Prospect List Contributes to a Great Marketing ROI!

I’m willing to bet you can rattle off any number of lists at the drop of a hat.  Be it a grocery list, the...

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Retention is Revenue: How to Keep Customers Engaged in Q1

The start of a new year is a critical...

Make a BIG Impact with New Year’s Postcards Sent to Your Local Market

Building trust and recognition within your community is essential...

Devise Your 2025 Marketing Budget: Prepare Now, Thrive Later

As 2025 approaches, it’s the perfect time to map...

Seasonal Marketing: Why Fall is the Ideal Time for a Postcard Campaign

As the weather cools and the holiday season approaches,...

Stay Ahead This Fall with These Small Business Marketing Trends

As the fall season approaches, small businesses have a...
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